Key Dates
| How to Create a Winning Effie Entry Workshop: | Thursday 6 July 2017 9am - 11am |
| Entries close: | Tuesday 15 August at 4pm |
| 48 hour late penalty deadline: | Thursday 17 August at 4pm |
| Preliminary judging: | Tuesday 5 September (Auckland) Thursday 7 September (Wellington) |
| Campaign material due (finalists only): | Tuesday 19 September |
| Category judging: | Thursday 28 September (Auckland) |
| Finalists announced: | Friday 29 September |
| Executive judging: | Wednesday 11 October (Auckland) |
| Effectiveness Function: | Thursday 12 October or Tuesday 17 October (TVNZ) at 4:30pm - 7:30pm |
| Gala Dinner: | Thursday 19 October at The Langham |